CONTINENTAL 2014 TRADE SHOW

Automotive trade shows have long been the realm of testosterone filled venues, showing off the latest and greatest inventions that will revolutionize the industry. Continental is one of these trend makers, but had a problem of sorts. How do you show off this game stopper of an invention that in all honesty looks like a hunk of plastic?  You use a Samsung NL2B display box that holds the product in it and let Freed blow it to pieces through digital breakdowns. They loved the results so much that a whole series is being built for their various products.