I was proud to be the force behind the development of the 2015 ESPN College Basketball Championship Week broadcast package while working at Freed Motion. BGSTR reached out from NYC when the job was awarded to them to take on the task of developing this epic package. This was one of those opportunities you dream of, working with a huge brand and having full creative freedom. We dove in head first to create this entire package from concept to delivery. After rounds of conceptual development and mood boards we settled on an approach that gave the event the high-end feeling it deserves. Taking a reverential approach featuring a trophy, we focused on its formation from precious metals, all set center court in a stylized and modern art-esque stadium.


Client: BGSTR

Role: Creative Direction, Design, Animation, Compositing