Let’s face it, election season can be a divisive time in our great nation. But not this year when Spike TV decided to run a candidate everyone can stand behind. Jon Taffer! I had the pleasure of being the CD at SPILLT and collaborating with Spike to produce a mock political campaign for promoting one of their top shows, Bar Rescue. With a solid script provided by the creative team at Spike, we concepted the visual creative and established a unique design that allowed for humor, while still maintaining the look of a polished real political ad. After a whirlwind one day shoot in Denver, our team tackled editorial, color correction, 2D/3D animation and compositing in less than three weeks time. This campaign of a :60 and three :20 promos, was Spike’s most successful branded promo to date with almost 200K views in the first day. Our team had an amazing time and we hope you enjoy. Jon Taffer: “Make America’s Bars Great Again!”


Client: Spike TV

Role: Creative Direction, Design, Compositing